Cibò. So Good! is a transversal project created
with the aim of promoting the multiple identities that compose Italy
and make it a unique country in the world.
Cibò. So Good! speaks about the territory through the enhancement of the natural, historical and artistic heritage, combined with the eno-gastronomic tradition of our Country, in an original light aiming to familiarise travellers with a kind of slow tourism. The involvement of local entities, the attention to the elements that reflect the identity of a place are core elements of the mission of Cibò. So Good!: offering an authentic experience by generating and spreading content and through the creation of events that give voice to the places, traditions and people who represent the excellence of the country.
The importance of creating synergies and networking with local actors and characters able to convey the philosophy of Cibò. So Good! led to the birth of Cibò. So Good! AMBASSADOR.
Cibò. So Good Ambassadors are passionate and in love with the beauties of Italy, through their communication activity, they promote the excellence and values of what it means to be Italian, making themselves the spokespeople around the world.